ROSS Broiler

ROSS Broiler: Commercial chicks for poultry meat production.

Planning to raise chickens for the poultry meat market?

ROSS Broiler is a commercial broiler breed developed for poultry meat production. Its breeding programme focuses on characteristics important to commercial production, including growth, feed efficiency, meat yield, livability and bird robustness.

However, a breed’s potential is only one part of the equation. Good housing, appropriate feeding, clean water, proper brooding and consistent flock management all contribute to farm performance.

Why choose ROSS Broiler?

ROSS Broiler has been developed with commercial poultry meat production in mind. Its breeding programme focuses on:

• Growth and development.
• Efficient use of feed.
• Meat yield and quality.
• Flock health and robustness.
• Bird welfare.

Actual results vary according to chick quality, feed, housing, environmental conditions, health and management.

Giving your broiler chicks a good start

1. Prepare the house

Clean and disinfect the poultry house and equipment. Remove old litter and waste, and make sure the house is ready for the new flock.

2. Prepare the brooding area

Ensure the brooding area is warm and ready before chick placement. Use clean, suitable litter and make sure chicks have enough space.

3. Provide feed and water

Make suitable feed and clean drinking water easily accessible. Check that chicks can find and use the feeders and drinkers.

4. Observe your chicks

Watch how the chicks distribute themselves around the house. Their behaviour can help you identify whether they are too hot, too cold or experiencing draughts.

5. Maintain cleanliness

Keep the house and equipment clean. Limit unnecessary visitors and follow appropriate biosecurity and disease-prevention practices.

6. Seek professional guidance

Work with a qualified poultry professional on vaccination, nutrition and flock health management.

Is ROSS Broiler suitable for your farm?

ROSS Broiler is intended for farmers whose objective is poultry meat production. Before ordering, consider your intended market, housing capacity, feed budget, water supply and ability to manage the flock.